What?
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Instead of jumping via a link to a new page and having that replace the content of the current browser window a new browser window is being opened for the new page.
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Why?
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It's an (usually non-proper) attempt to make visitors come back to the site after they have followed a link. The proper way for people to come back is by using the BACK key.
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Why not?
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- It's very annoying to have 20 or so windows open after surfing a while. On slow computers with little memory it may crash the browser and the OS* after a while or make the system very slow.
- Another annoying point about it is that most browsers don't allow the BACK button to close this window again and go back to the previous window and the situation that existed there.
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When allowed?
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Some sites don't allow their visitors to leave the site again using the BACK key,
because they have installed an internal jump on their start page. See elsewhere.
In these case you could use this method,
but it's a shitty trick for a shitty problem.
It would be better to link to the page that the other site eventually jumps to,
but that may change reguraly over time,
because the webmaster of that other site is obviously clueless
as regards to good web site organization.
It would be better to ask the webmaster to ment his ways,
but he is usually clueless about reading emails as well.
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What is doubly annoying?
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Sites that even open a new browser window when internal links are followed.
Example: www.chipoutlet.com/
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